Sexy and sultry with a non-stop party vibe, Miami Swim Week was a tropical blast. Miami is on fire!
Swim Week events centered around Collins Park and the surrounding hotel pools and beaches. Fashion press and retail buyers descended on South Beach from points across the globe, and the entire week had an atmosphere of steamy, dreamy, sexy fun.
Bright colors and tiny outfits on tight bodies was the dress code of the week. Hotel pools were rimmed with partiers and sunbathers who had come to see and be seen. Cameras were everywhere and there was no shortage of beautiful subjects. Music boomed from DJ stations that seemingly never stopped making sure that partiers had no touble finding their groove. Despacito (and every possible remix of the song) was the soundtrack/anthem of Swim Week!
But we were all there for the fashion, right? The Swim collections were amazing. There was a brand for every beach and they rolled down the runways around Collins Avenue. Directly on the beach in a white tent, Cabana Show was a fashion collective showcasing the best swimwear and accessories that will fill the stores next year. Forecast: Pom Poms!
On runways, models seemed as if they were walking on water. The main Funkshion Tent catwalk was fabricated out of aqua colored glass to look like water. Other catwalks were suspended over some of the sexiest pools in America. At the close of the shows, models often jumped in for a celebratory swim.
Each and every defilé turned into a party. Complimentary frosé, shots of tequila, or coconut water were offered to all and DJs made sure that the crowds would stay and play long after all the strutting and splashing models were done.
And it didn’t stop at the runway. After parties kept everyone dancing until wee hours while wearing their best bikinis and poolside looks. Because of this, the runway schedule began in the early evening. If Paris Fashion Week is a highly-scheduled, serious, and rigorously disciplined fashion matron, Miami Swim Week is the free spirited party girl who doesn’t get started until the sun goes down.
I’ll see you again soon, Miami!
Little Lola Sunshine